Walmart CEO says ‘there will be a Christmas’ despite lingering fears of a trade war

Phil Wahba

<p>Despite the midday decision on Wednesday by President Donald Trump to <a href="https://fortune.com/2025/04/09/trump-tariffs-90-day-pause-china-trade-war-bessent-treasury-universal-stock-market-rebound/">pause most of his controversial tariff hikes</a>, the risk to retailers remains very present that <a href="https://fortune.com/2025/04/09/trump-tariff-pause-permanent-damage-stock-market-outlook/">duties may be once again imposed</a> in a few months. That only draws out uncertainty around how those companies operate, even as they begin to plan buying for the holiday season.</p><div class="paywall-selector"></div><div class="paywall">



<p>But <a href="https://fortune.com/company/walmart/" target="_blank">Walmart</a> <a href="https://fortune.com/2025/04/09/walmart-ceo-doug-mcmillon-confident-stock-trump-tariffs/">CEO Doug McMillon told investors</a> that the world&#8217;s largest retailer has navigated <a href="https://fortune.com/2025/03/10/trump-tariffs-retail-ceos-react-soun-calm-walmart-gap-target-home-depot/">many periods of uncertainty</a> before, including the tariff hikes of 2018 and the post-pandemic inflation surge. And he assured them <a href="https://fortune.com/2025/04/04/walmart-ceo-managers-six-figure-salaries-engagement-turnover/">the company had a strategy</a> moving forward.</p>



<p>&#8220;We have a plan to execute. There will be a Christmas, and people will celebrate Christmas, and they will buy items, and we will sell them those items,&#8221; McMillon said during a media briefing at the conclusion of the company&#8217;s 2025 investor day in Dallas.</p>



<p><a href="https://fortune.com/2025/04/07/trump-tariffs-ceo-strategies-market-volatility-business-corporate-america/">Those plans include</a> keeping a robust inventory and stocked shelves despite trade uncertainty. That&#8217;s possible in part because of Walmart&#8217;s clout with vendors, which allows the company to absorb a significant part of any cost increases. &#8220;Some of the confidence that we&#8217;ve been expressing is really founded on: We know who these buyers are,&#8221; said McMillon. &#8220;They have great tools to manage this long-standing supplier relationship, and we believe that they will execute well.&#8221;</p>



<p>To be sure, the retailer is still navigating a tricky path. Although Walmart only imports one-third of what it sells, China is the biggest source of that inventory. And China was not included in Trump&#8217;s tariff pause—in fact, the country was singled out for even higher tariffs. That means Walmart is still at risk from higher duties for a big chunk of its products.</p>


<figure class="wp-block-image size-large"><a href="https://fortune.com/packages/special-report-economy-in-crisis/" target="_blank" rel="noreferrer noopener"><img loading="lazy" decoding="async" data-src="https://fortune.com/img-assets/wp-content/uploads/2025/04/Fortune-Trump-Economy-Tariffs.jpg?w=1024&#038;h=683" alt="Fortune Special Report — The Economy in Crisis" class="lazyload wp-image-4198804" src="https://fortune.com/img-assets/wp-content/uploads/2025/04/Fortune-Trump-Economy-Tariffs.jpg?w=1024&#038;h=683" width="1024" height="683" original-width="2880" original-height="1920"></a><figcaption>Read more of our coverage via the linked image above.</figcaption><div class="image-credit">Photo illustration by Fortune; Original photo by Andrew Harnik—Getty Images</div></figure>




<p>But McMillon, who for years was a buyer at Walmart and Sam&#8217;s Club, said that higher tariffs can be managed by having higher-margin, higher-priced products subsidize lower-margin items. In other words, the higher costs stemming from a tariff can be offset by a higher price imposed on an item with low price elasticity, or items whose demand is not particularly price sensitive. </p>



<p>The company also has a big advantage over many rivals is that many of its goods are replenishable. That means it doesn&#8217;t carry the same potential risk of being forced to clear out as much discounted unsold seasonal merchandise at other retailers. Instead, it can just stop ordering new inventory, or decrease the size, if demand softens. </p>



<p>&#8220;Right now, our merchants are thinking about quantities,&#8221; McMillon said. But he was clear that the company had &#8220;not canceled anything yet.&#8221; </p>
</div>

The retailer has not canceled any orders yet because of the tariff drama.

Walmart's CEO says shelves will be stocked for Christmas

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